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expert social media strategies for Nordic brands.

Elevate your brand on REDNOTE

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Who is RU.?

RU. helps your brand break through on Xiaohongshu (RED).

We offer end-to-end Xiaohongshu marketing solutions, ensuring your brand receives expert support from strategy planning to execution and optimization.

RU.’s mission

At RU., we specialise in guiding Nordic brands through the vibrant landscape of social media. Our mission is to empower businesses by delivering a tailored approach that resonates with their unique Nordic brand DNA.

Why you should RED now?

It's your chance navigating a new market!

If your social media marketing has hit a plateau, now is the perfect time to leverage Xiaohongshu (RED).

Centered around social interaction and user-generated content (UGC), RED has built a unique social commerce ecosystem. The platform attracts a young, trendy, and highly trust-driven user base, offering brands the opportunity to precisely influence consumer decisions.

Moreover, RED maximizes the marketing value of search, allowing brands to secure a key position in the consumer decision-making process, driving both brand exposure and conversion.

Why RED with RU.?

Committed to strategic creativity and measurable results, RU. drives impactful social media connections and brand growth across the Nordic market and beyond.

Our Services

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Marketing

We craft tailored marketing strategies on REDNOTE to help brands achieve user growth and maximize exposure.

  • Market Research & Analysis
  • Content Marketing Strategy Development
  • Xiaohongshu Seedology (Note Writing)
  • Promotional Event Planning
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Branding

We help craft compelling brand stories, shape your brand image, and strengthen brand advocacy.

  • Brand Positioning & Storytelling
  • KOL & KOC Collaboration
  • Brand Matrix Development
  • Brand Reputation Management
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Communication & PR

We leverage public relations strategies to build brand reputation and manage online word-of-mouth effectively.

  • PR Event Planning
  • Media Relations Management
  • UGC Promotion
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Social Media & Ads

We professionally manage your accounts for content and ads to maintain user engagement and foster brand loyalty.

  • Daily Account Operations
  • Data Analysis & SEO
  • Community Management
  • Ad Targeting & Tracking

Let’s work together

Tell us about your goals — let’s shape your brand’s future on RED together.